And it might even help. I wondered where Washington State stands in per capita wine consumption. Fairly high, though New Hampshire is higher, and Washington DC the highest (all those embassies pouring our best vintages). California drinks more total wine, but we hold our own in per capita consumption. About 2.5 gallons a year...or 40 glasses.
WORLDWIDE, you may be stunned to hear that Vatican City is a major player when it comes to putting away wine. France & Italy and Spain, as you probably guessed, are 4-5 times higher than the US in their wine drinking. We're still figuring out that manly man can drink whatever they want, including wine..but beer still rules. And about one third of all the wine we drink is purchased at supermarkets, the rest directly from vineyards, either online or in person. When we buy in person, we tend to pay more. The last report I found indicated $52 was average price per bottle, while the average is under $15 when we buy at Safeway. The higher vineyard price reflects the difference in customers: serious wine drinkers & collectors tend to spend more.
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